Previous Instructors and Topics

Branding and Positioning your Company through Exhibiting
Rosalie Sheffield—Digital Edge Special Events

Copywriting for Promotions and Direct Mail
Lindalee Schwinnen—Director of Sales & Marketing, Johnson Printing

Exhibit Design to Attract Qualified Show Attendees and Increase Memory Retention
Don Woodard—President, Blue Goose

Giveaways, Promotional Products and Premiums...The Do’s and Don’ts
Tom Bagli—President, Bluestone Marketing

How Audits Can Help you Select the Best Trade Shows
Skip Cox—CEO and President, Exhibit Surveys

How PR Can Strengthen your Company’s Trade Show Presence
Marilyn Kroner—President, Kroner Communications,Terri Douglas—Principal, Catapult PR-IR

How to Analyze your Exhibit...Does it Communicate your Objectives?
Bud Frith—Principal, Frith & Associates

Successful Methods to Get Qualified Leads to Visit your Booth
Don Woodard—President, Blue Goose